LFexaminer

Shindler's Site: The Anguish of Indecision
By Marty Shindler

I recently dropped in on a former business associate. We had worked together many years earlier and I wanted to see the company he had just joined.

Knowing him as well as I did, I could tell something was bothering him. "Why the glum look?" I asked.

"I just got a fabulous proposal from a firm we’re considering using for an important project. My boss imposed a tight closing date on submitting the proposals, and the firm jumped through hoops to make the deadline," he said.

"Well, you should be happy that the proposal came out so well. When will you officially award them the work?" was my reply.

"That’s the point," he said, "Now our review and approval process begins. The boss will let it sit on his desk for a couple of weeks then, he’ll distribute it at a staff meeting, and ask for comments by the next meeting."

"What then?"

"Our staff meetings tend to be so sporadic that the next meeting may not occur for a month. Since I’m the contact person, the vendor will continue to call me, and I’ll end up sounding stupid, because after rushing them we won’t have a decision for months. They want a prompt response, or at least a time frame in which the decision will be made. I can’t even offer them a target date with any degree of confidence."

I asked, "Don’t you communicate with the boss regularly, even when there aren’t staff meetings?"

"Rarely. We set meetings, but he consistently cancels them or cuts them short due to ‘other priorities,’ which usually are things like late lunches that bump up against other ‘more important’ parts of his schedule. Sending the proposal to all staff members for comments to expedite the process doesn’t help, since they know the boss won’t react quickly, so why should they? Frankly, it’s very frustrating."

Our conversation continued along these lines for some time. Every suggestion I offered was countered with reasons why the review, approval, and communications processes among senior staff were stymied. The company was suffering from the Anguish of Indecision.

If my friend had had his way, things would have been different. He was, unfortunately, just a cog in the wheel. Today he no longer works there.

The anguish of indecision is a common malady in many organizations, even though few intend the review and approval process to be drawn out and cumbersome. It takes its toll on vendors, staff, and, worst of all, our customers. Yes, our inability to make a decision can affect our customer base, and we may not notice the problem until the customer takes his business elsewhere.

Vendors will eventually lose interest in trying to meet arbitrary deadlines from which no decisions follow. They may want our business, but the hassle required to get it may not be worth it.

Unfortunately, the anguish of indecision is a relatively common malady. It strikes organizations large and small and is contagious and can spread rapidly. Fortunately, it is usually not fatal, although it can take a concerted effort to cure it.

Treatments include methods that speed the approval process and enhance communications within the organization. These include:

Studies have shown that when an established mechanism for prompt decision-making is in place, organizations benefit immensely, and avoid the anguish of indecision.

 

Marty Shindler is CEO of The Shindler Perspective, Inc., an organization specializing in providing a business perspective to creative, technology, and emerging companies. Marty may be reached at Marty@iShindler.com. Visit the firm's web site at iShindler.com.

ã 2001 by Cinergetics, LLC. All rights reserved. Used by permission.